I have always thought that lean is much more than improving the
efficiency of existing equipment, factories, supply chains, hospitals and
service facilities. Lean teaches us to learn to see and improve the
processes we are responsible for. It also challenges us to look up and out
and cooperate with others to streamline the whole process from end to
end, often across several organisations.
But ultimately lean is about re-examining the end product or service being
delivered to customers. Does it really meet their needs at an acceptable
cost without wasting their time? And is it sustainable and can it continue
to generate an adequate return on investment? If we are honest we would
have to conclude that in many cases it does not – we are actually
delivering the wrong product through the wrong facilities in the wrong
place using the wrong equipment. Our business model is actually a relic of
the era of mass production and mass consumption.
Recognising this dilemma does not solve it! One of the key constraints
may be the technology – which is still being designed by engineers
resolutely focused on developing the next bigger, all-singing all-dancing
piece of equipment. Other constraints may be the drag of existing assets
and careers tied to the existing business model.
However lean engineers are always thinking about developing right-sized
tools and lean entrepreneurs are always thinking about how these might
be used in new business models that ultimately replace existing providers.
We can see similar opportunities in the three great growth industries of
our time - transportation, communications and healthcare.
One of the examples readers remember from
Lean Thinking
is the holiday
flight to Crete, which took 13 hours door to door for 7 hours of actual
travel time. Very little has changed about the process of flying on holiday
in the last decade – except you can do it more often, from more places, to
more destinations and for a lot less money. You just squeeze your knees
between the seats, switch off with a good book and look forward to
getting there.
Things have not got much better when we travel on business. In some
cases they have got worse – it is a nightmare trying to schedule
convenient connections between medium sized cities in Europe - and a
growing hassle connecting through massive hub airports. I just spent five
days getting up before the crack of dawn and taking two flights via hubs,
in order to do a day’s work. Smaller jets carrying business travellers are
now relegated to distant parking stands and often, after two bus trips and
fighting my way through the terminal, I end up boarding the plane next to
one I just left! In an exceptionally crazy 70 hour week I did 23 hours of
valuable work – and then spent the weekend recovering my sanity!
But help is on the way. Video conferencing is getting better all the time –
making some trips unnecessary. But equally the advent of the new very
light jets promises to usher in a new era for the business traveller. In
Lean Solutions
we showed how point-to-point on-demand air taxi
operations from local airports could save us all a lot of time and hassle.
The Eclipse, the Hondajet and others from Cessna and Embrair are just
the beginning of the story. Building and financing a viable business model
and the necessary air traffic infrastructure come next. However the impact
on the existing airlines and airport operators is likely to be profound.
This is a similar story to what has happened in communications – the PC
replaced the mainframe and mobile operators are now challenging old
telecom monopolies. I think we are on the threshold of a similar revolution
in healthcare delivery.
There is a growing recognition that bringing diagnosis and treatment closer to patients rather than centralising them in big general hospitals
will improve outcomes for many while saving time and cost. Health
entrepreneurs and even retailers are thinking about new healthcare
business models. This in turn depends on equipment providers developing
smart, right-sized diagnostic and treatment equipment that can be used
for self-diagnosis in the home or in local treatment centres. Existing
equipment suppliers still seem wedded to bigger machines. Who is going
to provide the right-sized technologies to make this happen?
Yours sincerely
Professor Daniel T Jones
Professor Daniel T Jones
